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Papa of Propaganda

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Ever Heard of Edward Bernays? Forget about (well, you know...) Hitler's guy Joseph Goebbels or Stalin's guy Molotov. They just gave propaganda a bad name. But Bernays basically invented it. CHAPTER I From his 1925 book ORGANIZING CHAOS, the first paragraph: THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. Bernay's first task was to drag the screaming isolationist U.S.A. into World War I. ... with stuff like this: Then he parlayed his techniques into a big P.R. business. His first biggy account was a ciggy account - Chesterfield. This dude convinced women is was cool and sexy to smoke. ... with stuff like this: All rights reserved by Christian Montone But Propaganda wasn't "bad" until the Nazis and the Commies used it to brainwash